jswCREATIVE digital arts design firm specializes in Visual Identity

what is corporate
visual identity?

Corporate visual identity is the face of every company and organization on the planet. It is instantly identifiable and drives customers to buy a particular product or service.

The five tools of consistent corporate visual identity branding are: Logo, type, color, slogan & supergraphic. When used together on the web, in advertising, or trade show exhibits, they build a consistent company brand.

Corporate Visual Identity has evolved into one of the most valuable and long-lasting investments an organization can make. Your brand must stand out and communicate precisely your product and your organization's mission..

Today's world is visual!

With 24 hour media exposure and endless Internet marketing, and virtual gaming,

you must have strong graphics or you run the risk of being ignored.

jswCREATIVE has the experience.

jswCREATIVE knows the importance of visual identity. We take the time to listen and fully understand the organizations goals.

We have experience in establishing detailed guidelines and are able to help enforce compliance. We are passionate about creating corporate identity and we are honored to help businesses project a consistent professional image.

what's a good logo?

Logos or trademarks are the visual signature for the business world.They are the primary element in developing a Corporate Visual Identity.

jswCREATIVE has designed logos that have been used successfully around the world. But creating a reproducible logo is not as easy as one might think.

The best logo in the world doesn't work if it can't be reproduced.

When designing a distinctive mark and custom logo, our goal isto configure it to work in different sizes, shapes and formats, and capable of being reproduced in multiple media venues.

Horizontal, square or vertical. Full color or B&W. Large or small, Light or dark. It has to work in all cases.

When we design a logo, we supply all the digital files required for the Web, print & exhibit graphics.

File formats: Tiff / JPG / EPS

Various color modes:

RGB for online, PDF or email

Hexadecimal for HTML Web

CMYK for four-color process printing

PMS Colors, Pantone Matching System

Thread Color for embroidery

Vinyl Colors for signage

the power of type!

Typography is the design element that adds creativity to text and headlines.

We use this powerful tool to guide the viewers eye to our main selling point regardless if it's a logo, headline or a slogan.

Establishing guidelines on how and when to use type fonts is a requirement in today's multi-media world. Our planning ensures that at a local level or a global level the marketing materials will have consistent branding.

show off your colors!

Color is a trigger element in Corporate Visual Identity. On a store shelf or driving down a freeway, viewers are drawn to color like moths to a flame.

Consistent color identifies the brand.

For example, takePeter Pan Bus Lines. Their corporate color has been GREEN for 75 years! Take that color away, and it's suddenly not the same brand.

Other great examples are "The Black Knight" Gary Player, whose corporate color is black. McDonalds has the golden arches. Pepsi is blue, and Coca-Cola is red.

These companies realize the importance of consistent use of color in their branding.

a slogan, why?

A slogan is a memorable phrase or motto used repetitively to reinforce a positive sales message, define a business niche or project an idea. A slogan can help define a company.

Slogans are another tool to help define your corporate visual identity. A good slogan can be more memorable than the company name or logo.

Remember... "Where's the beef?

Who comes up with the slogan?

Slogans are sometimes the brain-child of one individual. But most of the time it's a group effort, and that is what we prefer.

When developing a slogan, we work together with clients marketing and sales departments. In some cases the client already has an established slogan that works. Why change it?

Including a slogan in the Corporate Visual Identity, adds power to the package by supporting the logo, type, color pallet and super graphic.

Slogan Rule #1 ... keep it simple!

Slogan Rule#2 ... use it consistently!

what's a
supergraphic?

This is the super hero that ties the visual identity together. Logos, images, type and slogans all become interlaced with the supergraphic.

Not all supergraphics need to be large or over powering. They can be light and subtle, but must act as the graphic identifier in cross-media applications.

jswCREATIVE uses this technique for most of our clients' Corporate Visual Identity because it has such a high visual retention rate with viewers.

We design supergraphics with the same care and thought that we do for logo design. The supergraphic needs to be used consistently and persistently to be effective.

Everything we do focuses on building a powerful and memorable Corporate Visual Identity.

that's what makes up

a Corporate

Visual Identity!

Now that you know the importance of a Corporate Visual Identity, it's time to find out corporate facelifts.

There's a lot to learn, and it all starts with the first step...

contacting jswCREATIVE today,

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